Commercial Work
Adults’ Happy
Meal Campaign
Ideation | Art Direction | Illustration | Copywriting
Recreating the Happy Meal for Adults
A playful campaign for local intimate lifestyle store, Sallycoco,11th anniversary campaign that not-so-subtly pokes fun at McDonald's famous Happy Meals, which sells "happiness", along with its fast food and a small toy, to children for decades.
Similarily, Sallycoco dedicates to promote sex positivity for adults' happiness and pleasure
Adults’ Meal for Adults’ Happiness
Sallycoco curates and sells 5 sets of sex toys combos to spice up people's sex life. The campaign adopts a vibrant art direction to mimic the happiness we had our first Happy Meal as children.
5 Characters for 5 Meal Sets
The campaign introduced 5 characters that represents each meal sets, as each meal set is dedicated to different sensory excitement.
Adults’ Meal Box
Anyone who purchase the special anniversary meal set will get the Adult Meal Box that carries all the toys one wants, to further recreate the nostalgic childhood memories we all share
Instruction Cards
The campaign includes instruction cards for each meal set to explain how each item could be used to spice up one’s sex life, the card is a parody on the Happy Meal’s toy packaging
Birthday Party
The anniversary party is just like any birthday party you attended as a child, good “meals” goodie bags for each guests, invitations, placemats, party hats…
